the digital keywords
What Is an SEO Specialist and Why Your Business Needs One In today’s highly competitive digital age, simply having a website is no longer enough. For your business to be noticed, drive traffic, and drive leads, search engine optimization (SEO) is essential. But who is an SEO Specialist and how can he/she grow your business? Let's start. Why you need one? An SEO Specialist is a specialist who discovers and optimizes websites to rank higher on search engines such as Google. They engage in keyword research, content strategy, on-page and off-page optimization, website analysis, and monitor algorithm changes. In short, they get your site noticed by people already looking for the products or services you offer. What is an SEO Specialist? A good SEO specialist does everything. One of the most significant things that they get to do are: 1. Keyword Research They define the words and phrases your target viewers are looking for. By using the proper keywords, you can get your page to drive hi...